Shifting narratives, shaping culture
Our Leading Assumption
Challenge We Face
Traditional media in Uganda and across Africa faces a significant age problem, with young people being largely underserved and underrepresented. In Uganda, where 73.5% of the population is under 30, and as Africa's youthful population is expected to make up 25% of the world's population by 2050, traditional news outlets primarily focus on entertainment rather than addressing critical public policy issues that matter to the youth. This creates a "youth news desert," leaving young audiences disconnected from the information necessary to engage in democratic processes and drive development. Without relevant and engaging news content, an entire generation risks being uninformed and excluded from shaping the future of their communities.
How We Have Fixed Challenge
Switch Africa Newsroom is Africa’s youth social newsroom deploying young journalists to shape culture, identify, power and future through narrative change journalism. We are youth-first, digital-first, social-first, local-first (g-local), Africa-first – People & Planet first
Invest in Africa's Digital Storytellers
Tomorrow's Media Leaders Need Your Support Today
By supporting our newsroom, you are not skilling the next generation of journalists. You are solving the unemployment crisis by kick starting the careers of young journalists. We all need that head-start in life.
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